Why is the Website Hits higher than the Visits Total?
A website hit is a request from the server. Take a website page on your website. There could be 5 or 6 images, 3 or 4 script files etc. All these items are individual hits. Where visits are determined by a persons IP address. Hits will always be a huge number. Especially if a user browses your entire website. Visits is the number you should be concentrating on.
sales and support