Creating High Quality Pages
The success of the Google Search experience depends on delivering excellent results to users based on their queries—or search intent—and their context. When thinking about your content, pay attention to the following key elements to provide relevant content for users coming to you from Search:
Content is high quality. Does your content correspond to the user’s search intent?
Content is relevant to Keywords. Does your keywords relate to the content thats on your page?
Content is device friendly. Users search more from mobile devices than from desktops. For this reason, it’s important for you to address the mobile ecosystem so that mobile users can find content that displays well on their device. If your website was developed pre-2015 it may not be mobile responsive, you need to talk to us about a complete upgrade of your website to ensure it meets the current responisve guidelines.
Content loads quickly. If a page or destination loads too slowly, users may lose patience and abandon the page. Additionally, site speed is a ranking factor for your pages.
Content is accessible. Is the information on your page structured so that screen readers and speech output devices can parse it? Read more tips for making content universally accessible on our blog. If your website was developed pre-2015 it may not be accessible compliant, you need to talk to us about a complete upgrade of your website to ensure it meets the current guidelines.
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