Search Engine Optimization (SEO)
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. Search Engine Optimization helps search engines such as Google and Yahoo find your site.
Search Engine SEO is built into all our websites as standard
Our custom built Content Management System allows you to manage all your website search engine meta details, titles, descriptions and keywords, so you can effectively assess your website performance. By monitoring our traffic system you can effectively see how well your website is doing and which areas of your website need revamping.
Why do you need SEO?
Your customers use search engines like Google or Yahoo! to find products and services. The main objective of SEO is to get your website ranked in the natural or "organic" section of search engine results. Because you have to earn your way there, being listed in natural search engine results is a sign of credibility. People trust natural search results, but unless your site is near the top of the search results, customers are unlikely to see your website.
Pay Per Click Advertising vs. SEO
When you enter a keyword at a search engine like Google, you get back two types of results - paid search ads or "sponsored listings" and natural or "organic" results. PPC works together with Search Engine Optimization (SEO) to give you immediate visibility in the sponsored listings, while you are building your natural search results.
What is Pay Per Click Advertising (PPC)
Pay Per Click Advertising (PPC) is a form of online marketing that drives targeted leads to your business. PPC involves creating and placing ads in prominent positions on search engine results pages. Potential customers see your ad when they type a word or phrase related to your business into a search engine like Google.
How much will a Pay Per Click Campaign Cost?
Straight answer is anything you would like. PPC campaigns in Google are run on a daily budget that you specify. For example you set yourself a €10 budget, you choose the keywords assign a keyword value per click, that you want to be listed in and you run your campaign. Instantly you start to appear in the sponsored listings section of the search results. As your customers click on your link you are charged for the click. When your budget is used up your site dissappears for the remainder of the day and begins again tomorrow. That way you will not be sent a bill for thousands of euro.
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